Alanna Mager is a master's student in Ryerson University’s School of Professional Communication. A Torontonian with a background in English literature, print publishing and journalism, Alanna, as part of her graduate research, has shifted her focus from analog to digital. Her graduate research focuses on cross-platform, brand storytelling. Informed by narrative, transmedia and marketing discourses, her project aims to establish a new model for creating digital engaging content that communicates brand narrative across platforms. With this focus on storytelling, Alanna hopes to help organizations better promote their work through creative, shareable audio, visual and written content.